Confidence. Credibility. Curiosity.
Commercial Growth | Sales & Business Development Leader
I build revenue opportunities by connecting clients, people and businesses through consultative selling, creative commercial solutions and strategic relationship development.
01 / About
I am a commercial and business leader with over 25 years of experience across advertising, publishing, sales, business development and operational management. My career has been built around identifying opportunities, understanding client needs and finding ways to create value beyond traditional business models. I believe revenue growth comes from strong relationships, innovative thinking and disciplined commercial execution. I develop people, encourage them to think beyond conventional boundaries and believe that accountability and performance go hand in hand.
02 / Proof
A selection of commercial partnerships, new revenue opportunities and capability-building initiatives.
At Media24, I transformed a traditional advertising relationship with 1Life into a holistic marketing partnership, bringing integrated advertising and marketing solutions together.
I developed repeatable mall activation opportunities connecting brands, media partners and consumers. A partnership involving Rama Lite helped reintroduce its product to the Western Cape market while generating additional advertising and marketing revenue.
I led approximately 150 people and introduced holistic selling to around 20 Key Account Managers. This became a standard basket offering where applicable, strengthening proposal development, commercial awareness and profit-driven selling.
03 / Skills
04 / Journey
Dower College
Sales Representative and Manager
Jabez Fashion and Niekerk Distribution Services
Advertising Sales, Key Accounts, Advertising Sales Management, Publishing Management, National Publishing Management and Commercial Management
University of Stellenbosch Business School
Quirk Red & Yellow
05 / Contact
If you’re looking for commercial leadership grounded in relationships, creative thinking and a focus on results, I’d welcome the conversation.
Cape Town, South Africa